December 3, 2018

The Regional Transportation Commission (RTC) of Washoe County is reminding the community to continue to patronize Midtown-area businesses during construction with a seasonal promotion called the 12 Merry Days of Midtown. The promotion encourages shoppers to visit Midtown businesses on weekdays in December and to post about their experiences on Facebook and Instagram using the hashtag #VirginiaStreetProject. People’s publicly visible posts with the hashtag will be entered for a chance to receive a $25 gift card to a theme-of-the-day Midtown business of their choice.

The promotion will culminate with a Transforming Virginia Street Holiday Party on Friday, December 21 at Craft Wine & Beer in Midtown from 5:30 – 7:30 p.m. The project team will randomly select one post from all #VirginiaStreetProject posts to receive $1,000 in gift cards to Midtown businesses. The recipient of the $1,000 in gift cards must be present at the holiday party.

The 12 Merry Days of Midtown theme days:

December 6: Breweries and Tap Houses

December 7: Beauty

December 10: Cafes and Coffee Shops

December 11: Professional Services

December 12: Fashion

December 13: Restaurants

December 14: Body Art

December 17: Bling and Shiny Things

December 18: Home Improvement and DIY

December 19: Bars

December 20: Health and Wellness

December 21: All Midtown Businesses

The hashtag #VirginiaStreetProject will continue throughout construction. People who post using the hashtag after December 21 will be eligible for a chance to receive a gift card to a Midtown business.

About the Virginia Street Bus RAPID Transit Extension project:

This more-than-$80-million investment in our community will create connectivity between Midtown Reno and the University of Nevada, Reno (UNR), and will support economic development, enhance safety, and improve livability in the corridor.

The project addresses critical transportation needs including improving transit operations by extending the Virginia Line RAPID transit service to UNR, correcting ADA sidewalk deficiencies, improving traffic operations and beautifying the corridor. Up to 300 trees will be added to the corridor as part of the project.

The project is funded with fuel tax revenue, federal and private funds.

More information:
For more information on the project, transit stops, construction operations, business-support opportunities and more, please visit, text Virginia to 797979, or join the conversation on Facebook and Twitter.