Many acts of driving under the influence are committed by young men, ages 19-25. As part of the RTC’s grant with the Nevada Strategic Highway Safety Plan, a public service campaign targeting this demographic is being broadcast on Fox 11 TV in May and June and online on foxreno.com. The TV and online ads will be complimented with two vinyl wraps on RTC CONNECT and RTC SIERRA SPIRIT buses.
The campaign message -- Don’t Drink and Drive. Think Transit -- features blurred images evoking the distorted images a person under the influence might see when trying to drive inebriated.
The television spots will air through the end of June. The bus wraps will remain in place through the summer. The PSA is also posted on rtcwashoe.com on the Transit Rider News page.